Aberdeen Shoppers get a Taste for Scotch Beef

Shoppers out and about in Aberdeen this Saturday (14 June) are to be tempted with prime, tasty, Scotch Beef

Local beef farmers from the region will be at the Tesco Extra store at Danestone reminding those visiting that Scottish farmers not only produce some of the best tasting beef in the world, but it’s being born, bred, fed and processed right here on their doorstep!

To back up the message to buy local and trust Scottish produce, samples of tasty roast Scotch Beef will be given out free to hundreds of consumers.

Regional Chairman Roddy Catto, who farms at Whitecairns near Aberdeen said:
“Scotch Beef is the finest in the world and here in the North East, we breed and feed the very best.  

“Scottish shoppers have always put their trust in local produce and last year’s revelations on how some foods are produced helped justify their trust. We want to thank them for their support, give them a taste of the great beef that is being produced on their doorstep and encourage them to put more Scotch Beef in their basket when doing their weekly shop.

“We believe Scotch Beef ticks all the right boxes for Scottish consumers.  It is naturally reared, produced locally, is packed full of nutrition, tastes great and offers great value.  It is a product that can meet the demands of all households, whether they need a quick and easy midweek meal or a Sunday roast – Scotch Beef has it all.
“For those of us who look after cattle, the message on Saturday is simple.  We believe we are producing a top quality product to very high standards and by giving the public a taste, we hope they will keep supporting local farmers by buying a bit more Scotch Beef in the future.

“I think the Scottish public already has a tremendous appreciation of the work that farmers undertake to put fresh food on the shelves.  We thank consumers, butchers, hotels, restaurants and supermarkets for their support for Scotch meat.  It is something that we, as farmers, should never take for granted.”

Dani McCann, Tesco Marketing manager in Scotland said:
“We are delighted that all the fresh pre-pack and counter beef that we sell in our 200 stores in Scotland is Scotch beef which comes from McIntosh Donald at Portlethen. In addition to Scotch beef, the vast array of other Scottish products that we sell locally from the Aberdeenshire area which shoppers are also able to buy in Danestone include Mackie’s ice cream, Mackintosh of Glendaveny rapeseed oil, Deeside water, Deans shortbread,  JG Ross Butteries and mackerel from Nor Sea.”   

Notes to Editors and Media Invite

  • Farmers from the North East will be tempting shoppers with samples of tasty Scotch Beef on Saturday, 14 June, at Tesco Extra Store, Danestone, Aberdeen, Aberdeen AB22 8HB from 10.30am until 2.30pm.   
  • Regional Chairman Roddy Catto and other farmers will also be available for photographs and interviews at the Tesco Store on Friday, 13 June from 11.00am  If you would like to attend, please contact NFU Scotland Regional Policy Manager Lorna Paterson on 07786 860453 or Regional Chairman Roddy Catto on 07789 686702.
  • The supermarket has given its permission for the beef tasting events. The beef has been sourced through McIntosh Donald, Portlethen.
  • Consumers will also be given a recipe for Scotch Beef, provided by Quality Meat Scotland.


Contact Bob Carruth on 0131 472 4006

Date Published:

News Article No.: 109/14

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