Shoppers to get a taste of super Scotch Lamb

Shoppers in Inverness will be tasting super Scotch Lamb this weekend as #LoveLambWeek gets underway.

Farmers and crofters will be helping Forbes Farm Fresh at Inverness Farmers Market this Saturday (3 September) with hot, tasty Scotch Lamb rolls on the menu.

#LoveLambWeek, which runs from 1 September to 7 September, is a nationwide celebration of our fantastic lamb industry.  In Scotland, Quality Meat Scotland’s ‘Wham Bam Thank You Lamb’ lamb promotion campaign is already underway and will run until October. This campaign will promote Scotch Lamb PGI through newspapers, outdoor posters, online and on the radio as well as in supermarkets and independent retailers.  

Highland Regional Manager and local farmer Ian Wilson said: “Farmers and crofters are rightly proud of what they produce, and events like these provide a great platform for us to speak to shoppers and show the passion we have for putting quality food onto our nation’s tables.

“At this time of year, Scotch Lamb is at its tastiest and most plentiful. This is a chance for people to try Scotch Lamb and support Scottish farmers by buying our produce.

“I urge any sheep farmers who would like to get involved to get in touch – past experience has always seen us get a great response from shoppers who really appreciate finding out more about how their food is produced from those hard-working farmers and crofters who are at the very beginning of this iconic Scottish food chain.”  

Notes to Editors

• To fit in with #LoveLambWeek, Highland region will be giving shoppers the chance to try some tasty Scotch lamb at the Inverness farmers market on Saturday 3 September, from 11am to 1pm. Local lamb will be expertly spit roasted by Forbes of Kildrummie, Nairn and served by local farmers and crofters who will be encouraging customers to buy Scotch lamb and other local food.   
• If members would like to get involved with this excellent promotion of their product, they can contact Ian Wilson on 07775 915988 or email: ian.wilson@nfus.org.uk
• If media would like to attend, please contact they can contact Ian Wilson on 07775 915 988 or email: ian.wilson@nfus.org.uk
• QMS is running its ‘Wham Bam Thank You Lamb’ lamb promotion campaign from August to October. The campaign will promote Scotch Lamb PGI in newspapers, outdoor posters, online and on the radio. The campaign hopes to move lamb into “ordinary” meals. By adding lamb to the weekday repertoire it opens up the scope to increase the potential frequency of purchase.  There will also be 89 days of brand ambassador activity in Costco, Morrisons and Tesco stores highlighting just how tasty, quick and versatile Scotch Lamb PGI is for mid-week meals. In addition, 205 independent retailers will receive instore POS material. Love Lamb Week – a UK-wide initiative will run from 1 to 7 September to raise the profile of British lamb.
• Also this weekend, a host of top celebrity chefs are set to inspire visitors to the QMS Scotch Lamb Cookery Theatre at Dundee Food and Flower Festival (2nd,3rd and 4th September) where Scotch Lamb will be one of the main ingredients.

Ends

Contact Bob Carruth on 0131 472 4006