NFU Scotland has welcomed Chancellor Rachel Reeves’ clarification that the UK Government will not “rush into anything” in its ongoing trade discussions with the United States - but the Union warned that renewed focus is urgently needed on strengthening domestic food supply chains and supporting local producers.
The Chancellor’s comments follow coverage of potential tariff cuts on US agricultural products, including beef and dairy. NFU Scotland is urging UK and Scottish Governments, along with major retailers, to prioritise the domestic market - starting with the findings of its ShelfWatch report, released this week.
President Andrew Connon said: “We welcome the Chancellor’s commitment to taking a careful approach to trade, but caution abroad must come with action at home. Our farmers are already being undercut in supermarkets, long before any new deal is signed.”
ShelfWatch, NFUS’s year-long investigation into supermarket sourcing, revealed that just 17% of own-label products are Scottish in major retailers, despite strong consumer demand. Meanwhile, imports rose by 6% over the past year.
Mr Connon continued: “This is about more than just what’s in the supermarket aisle. Food service is a crucial part of the supply chain - and currently one of the least regulated. From public procurement in schools and hospitals to hospitality and tourism, we need a whole-chain commitment to sourcing more from Scotland.”
NFU Scotland also welcomed the Chancellor’s clear position that UK food standards must not be traded away - a stance the Union says must now be reflected in sourcing and labelling decisions here at home.
“Our members are proud to produce food to some of the highest standards in the world,” added Mr Connon. “Backing Scottish produce on shelves is how we show that those standards matter - not just in trade policy, but in everyday shopping baskets.”
The Union has written to the UK’s eight major supermarket chains, calling for urgent action on five key areas:
- A ‘Scottish First’ sourcing policy.
- Transparent and accurate labelling.
- Fair treatment in the supply chain.
- Better in-store branding.
- Increased promotion of Scottish food.
“It’s reassuring to hear that the Government isn’t rushing into a trade deal,” added Mr Connon. “But the danger isn’t only from the outside - it’s the quiet erosion of shelf space and market access right here at home.”
NFU Scotland’s ShelfWatch campaign will now shift into its next phase, with fresh retailer engagement, consumer outreach, and lobbying efforts at both Westminster and Holyrood.
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Contact Carly Ross on 07860 642826