Shoppers out and about in Aberdeen this Saturday (2 February) are to be tempted with fresh, tasty Scotch Lamb.

Sheep farmers from the North East will be visiting the Asda Bridge of Dee superstore reminding those visiting the store that Scottish farmers produce some of the best tasting lamb in the world, and it's right on their doorstep!

To back up the message to buy Scottish, samples of tasty roast lamb will be given out free to hundreds of consumers.

North East Regional Chairman, Charlie Adam said:

“Scotch Lamb is amongst the finest in the world and in the North East, we believe we produce some of the best.  

“We want to share that with shoppers, give them a taste of the great produce that is on their doorstep and encourage them to put more Scotch Lamb in their basket when doing their weekly shop.

“For consumers, Scotch Lamb ticks all the right boxes.  It is naturally reared, produced locally, is packed full of nutrition, tastes great and offers great value.  It is a product that can meet the demands of all households, whether they need a quick and easy midweek meal or a Sunday roast – Scotch Lamb has it all.
 
“For us as sheep farmers, the message on Saturday will be simple.  We believe we are producing a top quality product to very high standards and by giving the public a taste, we hope they will support local farmers by buying a bit more Scotch lamb in the future.

“Consumers already have a tremendous appreciation of what a difficult time this has been weather-wise for farmers in the area.   That has brought extra cost and a lot more time and effort on farm getting lambs ready for the market.  The good news is that lots of Scotch Lamb will be available in the coming weeks and the support of shoppers and their supermarkets for Scotch at this time would be just the tonic in a difficult year.  It would give local farmers a real boost before lambing starts again later this spring.”  

Notes to Editors and Media Invite

• On Saturday, 2 February, NFU Scotland members will be giving away samples of roast Scotch Lamb to shoppers at Asda Bridge of Dee Superstore. Garthdee Road, Aberdeen, AB10 7QA at 10.30am
• The supermarket has given its permission for the lamb tasting events.
• The lamb has been donated by Sandy Tulloch, Miltonbank, Lumphanan. It has been processed by McIntosh Donald and will be cooked by local caterer Liz Greig of Country Flavours, Alford.
• Consumers will also be given a recipe for Scotch Lamb, provided by Quality Meat Scotland.
• Media are invited to attend.  Please contact North East Chairman Charlie Adam – 07761 290131 – or North East Regional Manager Lorna Paterson – 07786 860453 or lorna.paterson@nfus.org.uk

Ends

Contact Bob Carruth on 0131 472 4006