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Perth Shoppers Get a Taste for Scotch Lamb

Shoppers out and about in Perth this Saturday (2 March) are to be tempted with fresh, tasty Scotch Lamb.

Local sheep farmers from the area will be at the Morrisons store in Perth reminding those visiting that Scottish farmers not only produce some of the best tasting lamb in the world, but it’s being reared right here on their doorstep!

To back up the message to buy local and trust Scottish produce, samples of tasty roast Scotch Lamb will be given out free to hundreds of consumers.

Regional Chairman James Adam, who farms in Fife said:

“Scotch Lamb is amongst the finest in the world and here in the beautiful hills and glens of Fife and Kinross, Perthshire and Angus, we believe we produce some of the best.  

“Recent revelations on how some foods are prepared has seen Scottish shoppers turn away from processed meat and justifiably put their trust in local produce. We want to thank them for their support, give them a taste of the great food that is being produced on their doorstep and encourage them to put more Scotch Lamb in their basket when doing their weekly shop.

“We believe Scotch Lamb ticks all the right boxes for Scottish consumers.  It is naturally reared, produced locally, is packed full of nutrition, tastes great and offers great value.  It is a product that can meet the demands of all households, whether they need a quick and easy midweek meal or a Sunday roast – Scotch Lamb has it all.
 
“For us as sheep farmers, the message tomorrow (Saturday 2 March) will be simple.  We believe we are producing a top quality product to very high standards and by giving the public a taste, we hope they will keep supporting local farmers by buying a bit more Scotch Lamb in the future.

“I think the Scottish public already has a tremendous appreciation of the work that farmers undertake to put fresh food on the shelves.  We thank consumers, butchers, hotels, restaurants and supermarkets for their strengthened support for Scotch meat at this time. That has given local farmers a real boost just before lambing starts again in the next few weeks.”   

Notes to Editors and Media Invite

  • On Saturday, 2 March, NFU Scotland members will be giving away samples of roast Scotch Lamb to shoppers at the Morrisons Supermarket, Caledonian Road, Perth, PH1 5XD from 11.00am until 2.00pm.
  • Regional Chairman James Adam will be joined by other farmers and will be available for photographs and interviews.
  • The supermarket has given its permission for the lamb tasting events.
  • The lamb has been sourced through Aberfeldy-based farmer co-operative Highland Glen Producers by Perthshire-based branches of NFU Scotland.  It will be prepared by Crieff butcher Alastair Gourlay.
  • Consumers will also be given a recipe for Scotch Lamb, provided by Quality Meat Scotland.
  • Media are invited to attend.  Please contact NFU Scotland Regional Policy Manager Lisa Roberts on  07789 796582 or lisa.roberts@nfus.org.uk Regional Chairman James Adam can be contacted on 07976 952137

Ends

Contact Bob Carruth on 0131 472 4006

Date Published:

News Article No.: 28/13


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