ShelfWatch is NFU Scotland’s retail monitoring campaign.
It tracks what is actually on supermarket shelves across Scotland and measures how major retailers are supporting Scottish farmers, crofters and growers.
By auditing product origin, sourcing and labelling, ShelfWatch provides independent insight into how much Scottish produce is available to shoppers and where improvements are needed.
Now in its third year, ShelfWatch helps shine a light on sourcing decisions across Aldi, Asda, Co-op, Lidl, M&S Food, Morrisons, Sainsbury’s and Tesco. It highlights good practice, identifies gaps, and supports constructive engagement with retailers and policymakers.
Our aim is simple: to see more Scottish produce on shelves, fair returns for farmers, and clear information for consumers.
Read the latest ShelfWatch Year in Review report to see how retailers are performing and where change is still needed.