Fair Labels, Fair Markets
Our research highlights over 80% of consumers say that origin is important to them, this figure is higher in Scotland, yet less than half of consumers feel they have enough information to tell them about where their food is produced.
The current regulatory, policy, and practice across the market in relation to labelling of food products sold across the UK is confusing, vague and often misleading, creating a lack of transparency for consumers.
Our Fair Labels, Fair Markets paper outlines our key asks to UK Government to ensure transparency, consistency and clarity across our food system”
Fair Labels Fair Markets
NFU Scotland Calls for Food Labelling Reform Ahead of AGM
Consumer attitudes survey drives calls for labelling legislation changes to support Scottish food
Why clear and consistent food labelling really matters - for customers and producers alike