Local farmers get behind #LoveLambWeek and ‘Scotch Lamb, Naturally’ campaigns
Shoppers at ALDI in Ayr got a tasty treat on Saturday morning as members of NFU Scotland Ayrshire region tempted them with tasty Scotch Lamb PGI, heralding the start of #LoveLambWeek and the ‘Scotch Lamb, Naturally’ campaigns.
More than 150 delicious Indian Spiced kebabs, cooked up by Lindsay Guidi of the Home Cook School, were served up to shoppers as the aromatic smells filled the foyer of the store. Not only were the ALDI customers tempted by the taste, but they were very impressed with how quickly the kebabs were to prepare and cook.
The nationwide #LoveLambWeek kicked off on 1 September and Quality Meat Scotland (QMS) launched its brand new “Scotch Lamb, Naturally” campaign on 27 August, inspiring and encouraging consumers in Scotland to seek out lamb as a tasty, quick, simple meal. The nine-week long QMS campaign will, for the first time, include television advertising, partly financed by £200,000 support from the Scottish Government, as part of the promotional mix, along with billboard, press, digital, social and radio advertising.
NFU Scotland Regional Manager Christine Cuthbertson said: “With peak season for tasty Scotch Lamb approaching, it’s great for our sheep farmers to see consumers enjoying the finest, natural and tasty meat.
“Our sheep farmers in Ayrshire work so hard all year round to produce the finest lamb. They are rightly very proud of their part in the chain that takes quality Scotch Lamb from farm gate to dinner plate. They are also hugely appreciative that ALDI commits to stocking 100% fresh Scotch Lamb in their Scottish stores.
“That makes Scotch Lamb a very accessible, nutritious and versatile meal option for Ayrshire shoppers. The tremendous reaction we got to our Indian kebabs means that #LoveLambWeek and the ‘Scotch Lamb, Naturally’ campaign is off to a flyer with the hope that Scotch Lamb becomes a first-choice meal option for Scottish families all year round.”
Notes to Editors
- Photographs of farmers serving up tasty spiced kebabs at the ALDI store in Ayr on Saturday 1 September as part of #LoveLambWeek and ‘Scotch Lamb, Naturally’ campaign are available from media@nfus.org.uk
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Contact Bob Carruth on 0131 472 4006